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Two business-casual(ly) dressed women met for a light salmon salad lunch at Austin’s restaurant Fino in the summer of 2012. It will forever be the summer known for women starting most conversations with, “Have you yet read 50 Shades of Grey? Really? All three?!” The two women were both accomplished professionals, had vibrant lives of adventure, travel, playing hard, entertaining, enjoying fine dining, vino, and had crossover circles of friends that could move mountains and solve problems. They were both graduates of Leadership Texas that continued supporting the organization through leadership roles following graduation.

But that day, they talked about the ONE major thing they had in common. They met their true loves through an offline matchmaking service. They had both displayed the ultimate in patience by being multi-year paying clients, admitting that to each other for the first time. The conversation turned from their single friends still working to find true love to their extraordinary circles of gay friends that seemed to have given up. They discussed an array of amazing gay professionals, mostly in Austin, but then in other Texas cities and beyond. “How could these eligible singles meet each other, since none wanted to go to gay bars or visit online gay dating sites? It might not ever happen without us. And if we know this many, there must be more, equally as impressive, fabulous, and available.” Did gay individuals have the same opportunities for sophisticated, high end matchmaking? Was there a service that could be strictly confidential, follow a code of ethics, and apply the same standards for modern day matchmaking for the gay professional? If not, they would start it. Research began within an hour. Two satisfied clients set out to serve the underserved. No one deserves to be alone. Everyone deserves true happiness and companionship. And ultimately, He’s For Me…was born.


He’s For Me principals believe in and support philanthropy and equality. We also believe it is important to foster philanthropy. In doing so, we invite and encourage you, whether a client, potential client, family member, or friend, to also support the LGBT community where you live, through advocacy, engagement, volunteerism, and charitable contributions.

H4M Certified Matchmakers reinforce the company’s culture to “Lead with Love.” In serving singles in the LGBT community, we find it important to first lead with giving to the greater gay community. Since its inception in 2012, H4M has donated thousands of dollars, approximately 750 hours of volunteerism, and leveraging thousands of fellow contributions. And the list continues to grow, not just in Texas, but in all of the cities and regions where H4M clients are served.

Never hesitate to contact us if you know of a charity needing our support. H4M actively donates Gift Certificates (for complimentary dating coaching sessions), Auction Items (bloody mary baskets, champagne baskets), Door Prizes (from champagne and chocolate giveaways, to weekend wine carriers), and Swag (H4M fans, promotional plastic cups, and wine bottle openers). Each of these items helps raise awareness for charities, while also encouraging continued hope in love and long-term relationships.

The gift of time. While H4M operates seven days a week with matchmaking and active matches taking place from coast to coast, we also prioritize donating our time at LGBT events. You can find us monthly setting up and manning registration tables, volunteering in booths (if not already hosting our own), and delivering public speaking addresses (whether related to love, dating and relationships, or networking).

H4M is proud to be active or members in multiple Gay Chambers of Commerce, HRC Federal Club Member, and provides leadership and engagement in worthy organizations from Lambda Legal to Equality Texas.

Code of Ethics

Our mission is rooted in a set of core values. These core values, embraced by Certified Matchmakers throughout the Matchmaking Institute’s history, are the foundation of Certified Matchmakers’ unique purpose and perspective: 

  1. Customer service

  2. Dignity of the person

  3. Importance of human relationships

  4. Integrity

  5. Competence

This constellation of core values reflects what is unique to the matchmaking profession

Purpose of the Code of Ethics

Professional ethics are at the core of Certified Matchmakers. The profession has an obligation to articulate its basic values, ethical principles, and ethical standards. Matchmaking Pro’s Code of Ethics sets forth these values, principles, and standards to guide Certified Matchmakers’ conduct. The Code is relevant to all matchmakers and matchmaking students, regardless of their professional functions, the settings in which they work, or the populations they serve.

The Code of Ethics serves six purposes

  1. The Code identifies core values that all Certified Matchmakers should share.

  2. The Code summarizes broad ethical principles that reflect the profession’s core values and establishes a set of specific ethical standards that should be used to guide matchmaker practice.

  3. The Code is designed to help matchmakers identify relevant considerations when professional obligations conflict or ethical uncertainties arise.

  4. The Code provides ethical standards to which the general public can hold the matchmaking profession accountable.

  5. The Code addresses matchmakers new to the field having them adhere to their mission, values, ethical principles, and ethical standards.

  6. The Code articulates standards that the matchmaking profession itself can use to assess whether Certified Matchmakers have engaged in unethical conduct.

Ethical Principles

Ethical Principles are based on Matchmakers core values of service, dignity and worth of person, importance of human relationships, integrity, and competence. These principles set forth ideals to which all matchmakers should aspire.

Ethical Standards

The following ethical standards are relevant to the professional activities of all matchmakers. These standards concern (1) matchmakers’ ethical responsibilities to clients, (2) matchmakers’ ethical responsibilities to colleagues, (3) matchmakers’ ethical responsibilities in practice settings, (4) matchmakers’ ethical responsibilities as professionals, (5) matchmakers’ ethical responsibilities to the matchmaking profession.


Approved Members of the Professional Matchmakers Association shall:

1. Adhere to the highest quality standards in the industry;

2. Be dedicated to a client’s right to a personal, supportive and professional service at all times;

3. Maintain a strict confidentiality of all client accounts and not divulge, discuss or otherwise exploit any restricted material related to client profile, status or record of activity;

4. Take the utmost care to deliver the highest standard of service for total customer satisfaction and be subject to evaluations correlating to client assessments;

5. Do their best to ensure that every client receives the attention and respect they deserve, respond to inquires in a timely fashion and offer complete and clear answers;

6. Be diligent when qualifying all potential matches on behalf of your clients with a personalized approach from beginning to end;

7. Be subject to mandatory professional review for biennial re-approval, in accordance with the Matchmaking Institute’s guidelines;

8. Have a complaint response policy in place to address any and all consumer complaints and concerns;

9. Diligently adhere to all applicable Federal, State and Local laws relating to the industry.

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Tammy Shaklee
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"Thanks for everything Tammy. I am lucky to have you as a matchmaker and advocate."- Colorado Bachelor, 45
Philosophy #7

Quality singles recognize the value in themselves.